Video content has become an essential tool for businesses of all kinds to reach and engage with their target audience. This is especially true for industrial companies, where traditional sales tactics are no longer as effective as they used to be.
Nobody knows this better than MFG Tribe, where we live and breathe industrial marketing.
In our experience, video marketing is historically the most effective marketing avenue of the modern day. It’s where our clients see their biggest ROI. Yet when most clients come to us for help with their industrial marketing, most of the time video content isn’t a part of their current marketing strategy at all.
In today’s article, we’ll explore the role of video content in an industrial marketing strategy and how it can help industrial companies improve their sales and overall marketing efforts.
Table of Contents:
The Role of Video Content in an Industrial Marketing Strategy
Why Video Content Matters in Industrial Marketing
The Power of Video in Industrial Marketing
How Video Content Can Enhance Your Industrial Marketing Strategy
Why Video Content Matters in Industrial Marketing
The Shift in Industrial Sales
In the past, industrial sales were primarily driven by face-to-face interactions and trade shows. However, with the rise of digital technologies, the industrial buying process has shifted online.
The Power of Video in Industrial Marketing
Video content has become increasingly popular in recent years, and for a good reason. It is a highly engaging and effective way to communicate complex information and showcase products and services.
In fact, according to the most recent research by Wyzowl, 82% of people say that they have been convinced to buy a product or service by watching a brand’s video.
How Video Content Can Enhance Your Industrial Marketing Strategy
Improved SEO
Search engine optimization (SEO) is crucial for any business, and industrial companies are no exception. With the right SEO strategy, industrial companies can improve their online visibility and attract more potential buyers.
Increased Engagement and Conversions
Video content is highly engaging and can capture the attention of potential buyers more effectively than text-based content. This is especially important for industrial companies, where complex products and processes can be difficult to explain through text alone.
How to Incorporate Video Content into Your Industrial Marketing Strategy
Strengthen Brand Identity
Video content can be a powerful tool for industrial companies and manufacturers to strengthen their brand identity as part of their industrial marketing strategy.
Want to see this in action? Check out the MFG Tribe YouTube channel!
Product Demonstrations and Tutorials
One of the most effective ways to use video content in an industrial marketing strategy is to showcase products and provide demonstrations and tutorials. Video content allows industrial companies to visually showcase the quality and innovation of their products. They can create videos that highlight the features, benefits, and unique selling points of their products, demonstrating why they are the best choice in the market. This helps to strengthen their brand identity as a provider of high-quality and innovative solutions. This also allows potential buyers to see the product in action and understand its features and benefits.
Best Practices for Creating Video Content for Industrial Marketing
Keep it Short and Concise
When creating video content for industrial marketing, it’s important to keep it short and concise. Potential buyers are more likely to watch a short video than a long one, so aim for a length of 2-3 minutes.
Use High-Quality Visuals and Audio
High-quality visuals and audio are crucial for creating effective video content. This is especially important for industrial companies, where the products and processes may be complex and difficult to understand.
Include a Call to Action
Every video should have a clear call to action (CTA) at the end. This could be a link to your website, a request to contact your sales team, or a call to subscribe to your YouTube channel.
